For over 110 years, Minnesota-based Red Wing Shoes has been exporting their meticulously-handcrafted footwear to the world. However, they have not produced footwear specifically tailored to women since the 1920's. That all changed in 2016 with the launch of the Women's Heritage Collection. We worked closely with the Red Wing brand team and Kate Arends of Wit & Delight to define and activate the collection’s visual and verbal positioning, culminating in a lookbook and catalog for the global launch of the product line.
CD: Dan Olson (Studio MPLS).