This Askov Finlayson brand campaign celebrates Lake Superior, and highlights ways to counter climate change’s effect on the lake in the years to come.
I worked with the team to concept graphics around the campaign theme, which translated to apparel, digital platforms, website and landing page, as well as creation of blog posts, all visual assets for organic and paid advertising, and email blasts. I also produced and art-directed product lifestyle + e-commerce photoshoots and executed all digital assets for the brand campaign launch.
Pictured photos by Reece Hickman.